Called To Peace 2021

THE CHALLENGE

Called to Peace asked us to create an “outdoor vigil” event at dusk, with a livestream component.

THE SOLUTION

Guided Impact partnered with a local camp that had a lake on its property. We transformed this outdoor rustic camp setting into a professional event that was livestreamed for thousands of people across the United States.

In preparation for the event, we scouted the location and planned the event’s logistics such as program flow and the check-in process. We designed the outdoor lighting in such a way that it provided a safe but experiential environment that added to the somber nature of the vigil. We livestreamed the entire program with on-screen graphics, including even the vigil process of people placing floating lanterns on a lake.

THE RESULTS

Guided Impact enabled Called to Peace to raise more than $100,000 and garner more than 4.7k livestream viewers.